Wednesday, 6 April 2016

Evaluation question 3

What kind of media institution might distribute your media product and why?

There are many distribution companies that distribute music magazines, these include Bauer Media Group, Time Inc., IPC and many others. I think that Bauer Media Group would distribute my magazine as they are a worldwide media empire offering over 300 magazines in 15 countries as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Bauer published magazine such as Q, Kerrang! and Heat. These magazines are all indie and associate their magazine around the same age group as I have. However, IPC could be a good distributor as they have a large range of experience within the publishing and distribution of many categorised magazines, also certainly the experience and knowledge of publishing a music magazine with related topics and genres to my magazine which would be entering the same market. These also distributed NME, which is a magazine based around the same style as my magazine. I was inspirited to use internal/external advertisement and promotion as a way to gain my production company funding by a large range of other magazine producers such as Loud and Quiet, Clash magazine, ID magazine, Dazed and Confused & Fader magazine. Looking at the type of magazines Bauer Media Group is associated with, I feel I would most likely make the publication of the magazine monthly, similar to Q as it is distributed through paid circulation and sold monthly via subscription or could be bought in specific music type stores. I would like my magazine to do the same as it could mean it becomes as big as Q magazine, which is a hit music magazine around the world.

The money for production and publishing of the RE-WIRED magazine would be funded from advertisement and promotion of other internal and external, such as advertisement for multiple gigs around the country and the ones that seem the most popular. This would benefit them as they are gaining potential customers through reading my magazine each month. This would also create a cycle as the money gained from promoting events could be spent on producing and distributing my magazine around the country.

I think I would like my magazine to be institutionally similar to Clash, Loud and Quiet and NME this is because they all started very small and now have a large sphere of influence, NME being the biggest. NME is the least I want my magazine to be like however, as it was a large prominent magazine which you have to had to buy however it is now it is free and the quality of the magazine has dropped massively. However Loud and Quiet is free but the quality is good so this is something to aspire to even though my magazine does have a cost of £5. I want my magazine to be institutionally similar as they do the whole thing themselves and don't have out of house designers so they have full creative freedom and can be 'out of the box'.

Overall with all of these things considered I think that I would want Bauer Media to distribute my magazine. I would want them to distribute it because of their massive sphere of influence. The magazines that they produce go from the mainstream like FHM and Grazia to much smaller magazines like Steam Railway and Your Horse. So they will definitely be able to get my magazine to the audience if they can still distribute small magazines like Steam Railway. Furthermore, I think they would be suitable at by distributing my magazine because they also have 5 music tv channels so they'd be able to advertise the magazine on one of these. Also that they don't fully focus in the indie music market specifically they have Q magazine for most genres, Kerrang for rock and Mojo for more upcoming music but not a magazine for indie/alternative music. So I mainly want Bauer media to distribute my magazine for these reasons and I think they would be the best at it.

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